What’s happened? The private information of millions of Facebook users across the globe has potentially been used to generate political advertising. Political research firm Cambridge Analytica has been accused of mining the data of 50 million Facebook users to engineer political advertising during the 2016 US election campaign. The Australian Privacy Commissioner is looking into whether any personal information of Australians has been acquired and whether further regulatory action is needed. Does it affect me? When you sign up to social media platforms you agree to the privacy policies of each individual site. Privacy policies govern how your personal information can be used — some social media organisations may share your information, such as email addresses or user preferences, with third party businesses. How do I stay safe? It is very important that you take the time to read the privacy policies of each social media platform before you sign up. Privacy policies can also change so it’s a good idea to regularly review the policy and check how much information you reveal in your profile. More information If you have concerns about how your personal information has been collected or managed, you can contact the Office of the Australian Information Commissioner. Read more on how you can protect your personal information when socialising online.
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